top of page


Our History

July 23, 1983 – Paul D. Landry and Roger E. Boynton incorporated Deep South Financial Services, Inc. in Abbeville, LA. One month later, Deep South opened its doors for business to provide quality financial services to south Louisiana in the building that would become the corporate headquarters. Six months later the first expansion took place with the opening a second location, Deep South New Iberia. With the success of the new expansion came another new location and, in 1990 Deep South Lafayette, the first of our Lafayette locations opened for business.

1992 – April marked the opening of Deep South Opelousas, and it was clear Deep South Financial Services was going to be a name in the consumer finance industry for years to come.

October 1993 – Paul and Roger decided that the needs of consumers were not always met with Deep South and chose to start Southland Finance Company to adequately suit the financial needs of customers. Huey Thomasee joined the team to spearhead this venture and opened the first Southland location in Opelousas. By the end of 1994 Southland had operations in Lafayette, Ville Platte and Morgan City.

1997 – After serving as a manager for five years and being employed with the company since 1990, Lance David joined the administrative team and along with Huey, Paul and Roger started the aggressive growth era for our company.

2000 – Paul and Roger's vision has turned into the growth of several new locations including Deep South Alexandria and Crowley. Southland had expanded to Oakdale, New Iberia, Jennings, and Marksville.

October 2000 – Paul and Roger opened the doors of the third operation, Pelican Credit Co. The first location opened in Eunice followed by branches in Morgan City, Thibodaux, Marksville and Oakdale. Meanwhile, Deep South had expanded operations into Lake Charles and Hammond, and Southland opened in Abbeville. The total number of offices operated by Deep South Companies totaled 23.

September 2006 – Paul D. Landry passed away and left our company with a strong legacy. He and Roger Boynton felt they were building the company for the future. Passing his knowledge to many, his imprint was left on this company forever.

January 1, 2012 – Deep South underwent its largest expansion to date with the purchase of Cinco Financial Services. Cinco Financial Services owner Brian Aucoin joined the Deep South family and the net result of the purchase yielded five new locations and expanded the area of service to include two new Lafayette offices, Lake Charles, Dequincy and Alexandria.

bottom of page